Marketing • PR • Production • Brand Communication
Viral Factory brings together strategic marketing, public relations, creative storytelling, content production, and media expertise to build communication that works. We partner with brands, films, and businesses to create simple yet powerful ideas that connect with the right audience, build credibility, strengthen visibility, and deliver measurable impact.

With over 24 years of experience in entertainment journalism, public relations, and film marketing, Indranil Roy has worked with leading media houses including ABP, The Times of India, Filmfare, DNA, and SVF Movies. Having interviewed some of India's biggest icons and led PR & marketing for more than 50 successful films, he brings unmatched industry insight and strategic leadership to Viral Factory.
A marketing strategist and creative leader with 17 years of experience, Manali has worked with brands including Airtel, Samsung, ITC, Emami, Vodafone, and Star Cement. From leading digital initiatives to producing award-worthy campaigns and over 25 advertising films, she transforms ideas into impactful stories that connect brands with people.